Big Tent Leadership

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Results Above Party Lines - Politics should be about solving problems, not score-keeping.

In 2020, Dave Robinson served as the Communications Director for the Salt Lake County GOP, where he pioneered a "Big Tent" strategy. By focusing on the kitchen-table issues that affect every family—water security, property rights, county budget, and government transparency—Dave helped lead a historic wave of victories in Utah’s most diverse and politically competitive county.

While the political establishment expected losses, Dave’s communication program delivered a total sweep of contested Salt Lake County seats.

• Historic Gains: Under Dave's strategy, the GOP secured a supermajority on the County Council and swept key county-wide offices.
• Winning Against the Odds: Despite being outspent by massive margins, candidates connected with voters by speaking to shared values rather than partisan talking points.
• Proven Engagement: Robinson's media strategies reached unprecedented unique viewers, proving that a fact-based, aggressive transparency campaign can bypass traditional media gatekeepers.

Dave’s "Big Tent" philosophy is rooted in the idea that good policy doesn't have a party affiliation. Whether it’s protecting the canyons for hikers or securing water for homeowners, the results benefit everyone.

• Bipartisan Appeal: Dave’s work on water reform and canyon access has earned support from across the political spectrum, showing that he can build the "unlikely alliances" necessary to get things done in Washington.
• Inclusive Advocacy: Dave brings a unique perspective, that of welcoming, transparency, and being focused on individual liberty for all citizens.

The success of 2020 proved that when you take the message directly to the voters, the "political machine" loses its power.

• Direct Communication: Dave believes in bypassing the establishment's "filtered" narratives to speak directly to people's concerns.
• Independence: Because Dave isn't beholden to the donor class or party elites, he is free to fight for the issues that actually matter to Utah families.

"In 2020, we proved that when you focus on real issues like property rights and transparency, you win—regardless of the zip code or the political climate. I’m running for Congress to bring that same 'Big Tent' focus to Washington, representing all of Utah, not just a political party." — Dave Robinson